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New Opening 2022

Grand Paradiso

Grand Paradiso is a project dedicated to audio-visual art in all its forms: cinema, short film, video clips… It’s a universe that pays homage to the seventh art, and its most inspiring representatives (for Concept), provide the names for its three grand suites: Almodóvar, David Lynch and Wes Anderson. The other rooms will be named after international audio-visual artists, and there is a cinema where we will show films and documentaries and a gallery where the works of different artists will be exhibited on screens. A place where pastel colours, Art Deco (in its most classic and elegant version) and hedonism converge in the heart of San Antonio bay.

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La Dolce Vita: The art of living without haste

La Dolce Vita: The art of living without haste

Life is sweet like a meringue milk ice cream on a hot summer afternoon, like a kiss in the rain, like Friday at home watching ‘La Dolce Vita’: the classic film directed by Federico Fellini in 1960, with the unforgettable pairing of Anita Ekberg and Marcello Mastroianni, whose his character, Rubini muses: “We must get beyond passions, like a great work of art. In such miraculous harmony.”

And if life is a masterpiece, beauty is the only constant in Dolce Far Niente (the sweetness of doing nothing), a philosophy that evokes hedonism in its purest form. In Fellini’s masterpiece, Marcello, a frustrated writer, seizes Rome’s nightlife to the fullest, escaping the monotony of his job as a tabloid journalist. As Italy entered into the 60s, it experienced an economic miracle due to the Marshall Plan, leaving behind the austere post-war years. Cinema’s greatest divas began to strut their stuff in the Italian capital, causing a sensation rarely seen outside Hollywood. Rome combined fluffiness and 60s modernity, which people loved, but at the same time there was a great deal of scepticism in the face of a society still under the yoke of a Catholic church that condemned such a carefree lifestyle.

Rome, and the Cinecittà film studios, are the great icons of an era that gave us timeless classics such as Ben Hur and Cleopatra, the film where Richard Burton and Liz Taylor met and began their torrid romance.

La Belle Epoque of 60s Rome came to an end, leaving an eternal philosophy: live life as if it were a cigarette dangling out of Monica Bellucci’s mouth. This is La Dolce Vita. It’s a photo by Slim Aarons, where the tanned and beautiful sport pastel colours and shelter under fringed parasols by an Italian lake. It’s a plate of paccheri under Da Paolino’s lemon trees in Capri. It’s waking up at 11 a.m. and writing inspired prose about summer love on an Olivetti typewriter. It’s cruising through the streets of Amalfi in a 1960 Alfa Romeo Spider, passing through Positano and then going for a swim in the Fiordo Di Furore. It’s a scene taken from Paolo Sorrentino’s memories. It’s Sophia Loren’s laugh when asked what she most likes about life, and she replies: “Mangiare.”

Life is shaped like a blue and white chessboard by the sea, like the Parco dei Principi hotel in Sorrento, created in 1962 by Gio Ponti, the master who placed Italy in the zeitgeist of modern life. The Sorrento hotel, and Fausto Melotti’s pottery, superbly show that true luxury is simplicity.

It’s the exquisite simplicity with which Dickie Greenleaf (a gorgeous, bronzed Jude Law) enjoys life in the film: The Talented Mr Ripley, the second film adaptation of Patricia Highsmith’s novel (Plein Soleil, Purple Noon in English, is the first, with Alain Delon playing the part of Tom Ripley) where Matt Damon becomes obsessed with a rebellious playboy that lives life to the full on the Italian coast. Dickie embodies everything that encompasses this lifestyle: sun-kissed hair, cinnamon skin, smoking on a stunning sailboat, the haughty attitude, linen shirts, that seductive gaze, backless espadrilles, insolence, bon vivant, joie de vivre. The scene where he sings ‘Tu vuo fa l’americano’ by Renato Carosone is the icing on the cake for a character who is the quintessence of ‘Dolce Far Niente.’ Someone who sees life as their plaything.

The small Italian village where Dickie idles away his time is none other than the island of Ischia, but Highsmith renamed it Mongibello for her novel. Even though it doesn’t exist in real life, we at Concept wanted to bring its essence across to our side of the Mediterranean and place it in our most evocative hotel. Mongibello will materialise on the island as an Ibicenca Dolce Vita, where you can discover the sweetness of doing nothing for yourself.

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Pinball: the new decoration phenomenon

Pinball: the new decoration phenomenon

In 2015, Romeo’s Hotel (inspired by the love motels on Route 66) and Paradiso Hotel (a tribute to pink contemporary art) already housed their own pinball machine, the first with a bingo theme and the second dedicated to Formula 1 with a dash of sexy seventies. What is it about these trendy items that have seduced everyone and given them eye-watering price tags?

Pinball is known in other countries as petaco, million-dollar machine, pinbola or flipper, among other names, and they are also a feature of Bar Luce, located in the Fondazione Prada complex in Milan. This space, designed by famed film director Wes Anderson, recreates a traditional Milanese Café of the fifties and sixties, incorporating elements of Prada’s classical-meets-new-age aesthetic. Anderson has filled the café with Formica furnishings in Prada’s trademark soft pastels, terrazzo flooring, trompe l’oeil wallpaper and pinballs dedicated to Steve Zizou. There must be something about them if Concept, Prada, and Anderson are on the same wavelength. Concept is known for incorporating vintage pieces and furniture in their seven establishments, and some of the hotel landings have a pinball or jukebox from the sixties or seventies. It is another way of differentiating themselves from the rest, which they aim to do when building their brands. They also have a 1966 Casanova pinball machine and a 1968 Wurlitzer Americana II in their offices.

Romeo’s pinball is atypical due to its size, as it is shorter than the ones manufactured at the time. Paradiso’s is electromechanical, characterised by the true sound of the ball strike and its analogue scoreboard. Another expert on these mechanical marvels is the collector – and friend of Diego’s – Sören Manzoni. “Let me tell you something,” he says from his garage in Barcelona: “Between the fifties and the sixties, the pinball industry grossed more than the film industry worldwide. And Spain was the second-largest producer after the United States!”

Sören’s place is no ordinary garage. Manzoni’s Garage, which is the name of his particular Willy Wonka factory for adults, is a museum that houses pieces from the seventies, eighties and nineties. This retro fever is represented by approximately: 20 limited edition pinball machines, 150 radio cassette players and boom boxes, 100 lunchboxes, 1,000 skateboards, legendary motorbikes and everything else a nostalgic person could wish for.

In 2018, Stern, the biggest pinball manufacturer in the world, and the only one to maintain production when arcades began to lose ground to home consoles, created the most valuable machine in history, in collaboration with Supreme, the New York skate boutique that has captivated big names such as Louis Vuitton. Only 100 units were made, they sold out in 10 minutes and today are worth more than 400,000 euros. Stern’s pinball collaboration with Stranger Things has been as popular, with a limited edition of 500 units valued at 9,000 euros each.   “It’s funny, back in the 2000s, if you removed a pinball machine from an old bar, they were grateful as they didn’t know what to do with it,” says Manzoni.

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Top 5 Photoshoots Concept 2023

Top 5 Photoshoots Concept 2023

1. BERSHKA. PARADISO ART HOTEL

If we’re talking about colour, good vibes, girl power and a sexy touch, we have to talk about Bershka. The youngest member of the Inditex giant is also a buzzing brand that’s plugged into pop culture. This description fits perfectly with our most Instagrammable hotel, Paradiso Art Hotel, so it was only a matter of time before this collaboration came to fruition. This union, made for enjoyment, was created in summer 2022 by the Catalan art director Paula Casanovas and included an entourage of influencers and artists who defend the brand’s values to the hilt: Lele Giaccari (@lelegiaccari) Diego Lazzari (@diegolazzari_) Beatrice Vendramin (@beatricevendramin) Carla Molina (@carlamolina31) Niki Wu Jie (@niki_wujie) or Carla Diaz (@imcarladiaz). The singer Aleesha got the event going with an acoustic performance that put the finishing touch to a day that was destined to happen.

2. PHIX CLOTHING (ALL HOTELS)

British brand Phix Clothing is a friend of ours and had to be mentioned in our Top 5 Coolest Photoshoots of the Season. This brand, who sponsors our live concert series, Dorado Live Shows, with their classic rock-inspired shirts, landed on the island to shoot their new campaign with us, visiting all of Concept’s hotels. In their last collaboration, they launched a collection with British rocker Miles Kane (one of their most famous ambassadors) and they are making a name for themselves among hip cats who love 70s aesthetics and rockers from across Europe, with patterns not suitable for the timid! At Concept, we hope they’ll soon do a women’s collection… Long live Phix Clothing!

3. HYDRANGEA (GRAND PARADISO)

This slow fashion and Made in Spain brand was founded in 2018 by Eduardo Duarte (@eduardoduartefmijares) and Laura Martínez (@itslauraboyd) is inspired by the 90s minimalism and has already been featured in editorials, video clips and fashion films with the national and not so national It girls of the moment: Jessica Goicoechea, Aitana and Valentina Zanere. These childhood friends, who hail from Asturias, named their brand after the English translation of northern Spain’s most common flower: the hydrangea. What began as an excuse to have something in common has materialised into a project that is steadily progressing. Grand Paradiso was the chosen setting for these fashion lovers to improvise a photoshoot with photographer Maty Chevrieve (@matychevrieve), in which the model and influencer Carla Guetta (@carlaguetta), and actress Soraya Yasmin (@cuentosrosaless) took part.

4. GRAIN CLOTHING (ALL HOTELS)

Catalan Anna Villaroya is in charge of Grain Clothing, and her team are back for the second year to design a bikini and swimming costume for each Concept hotel, both for men and women. They have the ability to hit the nail on the head with each outfit, representing the spirit of each of the hotels and expressed in quick-drying stretch fabric. Leopard print, red hearts, tropical palm trees, arty geometries and colours blend perfectly into the Concept universe, summing up this collection to perfection.

This collaboration is already a classic, and Grain Clothing’s swimming costumes are the uniform that every holidaymaker needs.

5. VOGUE (ROMEO’S)

Under the title ‘Cuando Zarpa el amor’ (When Love Hits), Vogue Spain made a very unconventional wedding editorial and chose Romeo’s Motel & Diner as the setting. Photographer Angie Couple was in charge of the photoshoot with her lens, and the story was about a couple who come to our roadside motel with their gang of friends and decide to get married in our chapel, in true Las Vegas style. With Marcia Lennona and Camilo Rodríguez as the art directors and Juan Camilo as the stylist, it was a luxury cast in one of the most charismatic and irreverent photoshoots that we’ve had the pleasure of hosting in our temple for lovers and sinners.

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These are your must-see movies for Halloween

THESE ARE YOUR MUST-SEE MOVIES FOR HALLOWEEN

By Laura Martínez

The long-awaited end of October is here, and with it comes Halloween, one of the most divisive celebrations of the year: you either love it or loathe it! We most definitely love it, so we’re gonna give you some ideas if dressing up, trick-or-treating or going to a Halloween-themed party is DEFINITELY NOT YOUR THING. It’s all about staying at home with your favourite selection of high-calorie snacks while watching the best Halloween films (cowering behind the sofa optional). Take note.

HALLOWEEN

The original film, from 1978, set off the endless Halloween saga. Jamie Lee Curtis stars in this cult film directed by John Carpenter, in which the legend of Michael Myers, and his mask, was forged.

HALLOWEEN H20: 20 YEARS LATER

This postmodern version, with Josh Hartnett and Michelle Williams in starring roles, sees the return of both the Man in the Mask, and Jamie Lee Curtis, exactly 20 years later, to a horror story that she was convinced to appear in when she eyed the succulent pay packet.

READY OR NOT

As if marriage wasn’t already terrifying enough for some people, this film places us amid a Satan-worshipping family, who for fun decide to hunt their son’s new bride on her wedding night. After surviving her own wedding, the bride will have to fight back if she wants to stay alive one more night. Bet you’re already thinking twice about catching the bouquet at the next wedding…

THE HILLS HAVE EYES

You can always go for the 2006 remake, but I strongly advise you to watch Wes Craven’s original film (1977). Wide-eyed mutant cannibals looking for fresh meat and a family calling for, and getting the worse kind of help, sum up this recipe for disaster. A classic horror film staple not to be missed under any circumstances.

VERÓNICA

Paco Plaza made this film based on happenings in the Vallecas neighbourhood in Madrid in the 1990s. Verónica is a fifteen-year-old girl who lives in this working-class neighbourhood whose father has just died. Driven by the desire to communicate with him after his death and encouraged by her friend Diana, who has also lost her boyfriend in a motorbike accident, they play an Ouija board, with dramatic results. Afterwards, Veronica begins to experience paranormal events and unexplained marks all over her body.

THE FACULTY

This marvellous movie, directed by Robert Rodriguez in 1998, deals with alien invasion. Written by Kevin Williamson (screenwriter of Scream and its sequel) it takes us into a small American high school where, again, the gorgeous Josh Hartnett, Jordana Brewster, and the one who would become the most famous hobbit of all time (Elijah Wood), lead a gang that teams up after discovering that the teachers have been controlled by alien parasites. This gang will lead the fight back against the invaders.

THE RING

I remember shuddering each time my parents’ landline rang after seeing this film at the cinema. I discovered the wonderful Naomi Watts in this movie and also how disturbing a well can be. As in almost all the horror films that I like, there is a kid that makes your hair stand on end who scrawls messages with ominous portents.

CARRIE

This Brian de Palma adaptation of Stephen King’s novel is an unbearably disturbing portrait of youthful alienation and uncontrolled rage, with one of the most unforgettable endings in the genre. Carrie is a girl with telekinetic powers who, unable to control them, wreaks havoc on the town of Chamberlain. An absolute classic of horror cinema.

CAPE FEAR

It’s clear from this list that the golden age of this genre was from the 70s to the 90s. Cape Fear was released in 1991 and was directed by Martin Scorsese. The cast is heart-stopping: Robert De Niro as the creepy guy and  a supporting cast of Nick Nolte, Jessica Lange, Juliette Lewis and Gregory Peck in this psychological thriller that keeps the tension building until you’re on the brink of a panic attack.

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10 Ways to make your holiday in Ibiza more sustainable by Ibiza Preservation

1. Plan your journey:
Explore no-fly options such as train + ferry, if practical. Choose accommodation and activities that are environmentally friendly and use energy, water and other resources responsibly. Calculate and offset the total CO2 emissions from your trip via  www.ibizasostenible.com/co2-ciudadanos.

2.Getting around:
Help us cut pollution by walking, cycling and using public transport to get around wherever possible. If you need to hire a car, choose an electric vehicle. (P.S. You can also check the island’s air quality using Google Maps’ new in-app tool.)

3.Save Water:
Ibiza suffers from severe water shortages. Opt for short showers instead of baths and turn the tap off when washing up or brushing teeth. If staying in a hotel, hang up & reuse towels to avoid generating unnecessary washing.

4.Ditch the plastic:
Bring a refillable water bottle and some reusable bags for your shopping. Buy loose fruit & veg to cut down on plastic wrapping. Request your drinks be served without a straw.

5.Manage your waste properly:
Please clean up after yourself! Always separate your waste and deposit it in the correct recycling containers.

6.Attention smokers!:
Don’t throw your cigarette butts on the ground and especially don’t stub them out in the sand at the beach; they can take 10 years to degrade and release harmful toxins into the environment.

7.Safeguard our biodiversity:
Respect the local environment by ensuring you don’t walk over protected areas like sand dunes and taking nothing of the island’s flora and fauna home except photos. If you see a turtle or its eggs at the beach please don’t touch them and call 112 straight away.

8.Protect Posidonia:
This underwater plant is not seaweed but a type of seagrass! It absorbs 15 times more CO2 than the Amazon rainforest and keeps our waters crystal clear. Anchoring boats in the meadows is illegal and the damage caused by it takes centuries to repair.

9.Cut the chemicals:
Choose an eco-friendly sunscreen; it reduces pollution in the water and is much friendlier to our marine life.

10.Respect the island and choose local:

Educate yourself about the island’s culture and traditions and always treat its people and customs with. respect. Support Ibiza’s farmers by visiting markets and farm shops and discovering some of the delicious local produce on offer. More info at ibizaproduce.org.

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RICARDITO’S ROOM

RICARDITO’S ROOM

Ricardito is a genius and important Cuban music figure, as well as an international reference in the Latin music scene. In his 40-plus years long career, he has shared the stage with the heavyweights: Celia Cruz, Bebo Valdés, Los Panchos, María Dolores Pradera, or El Puma.

After performing around the globe, he set foot on the island in 93, intending to play a couple of gigs at the legendary Teatro Pereyra, but when he crossed paths with his now-wife, Maria, who is the reason that 25 years later – and a few boleros in between – has kept him here gracing us with his music at our little Mediterranean Habana.

Ricardito considers himself 110% Cuban, even though he declares himself a huge lover of the island and its customs. Since 2018, a true love story has blossomed between Cubanito and this grand artist and human being, delighting us with his superb performances and could only be culminated by paying homage to him in the form of a room with his name on it. Here Ricardito feels completely at home, and Cubanito comes to life thanks to his art.

Thank you for everything, let’s continue to dance with your ritmo sabrosón!

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Grand Paradiso Artists

Grand Paradiso Artists

Another year, another dream come true. Grand Paradiso opens its doors, with the help of all the audiovisual artists that bring it to life. “The Movie Hotel” is a love letter to cinema and all forms of visual art.

For this reason, we’ve wanted to surround ourselves with creatives who dominate the 7th art, one of our favorite art forms. Our three grand Suites pay homage to four artists that have always inspired our conceptual briefings and are a timeless source of style inspiration for us: Pedro Almodóvar, Wes Anderson and David Lynch.

Amongst these three important figures, we’re collaborating with national and international artists that have hopped on board this project that will result in a very special tribute to them in the form of hotel suites. This also means that their work will become a part of our decorative imagery.

We have the pleasure of collaborating with home grown names like the Little Spain collective; the production company specialized in commercial spots and music videos, lead by Santos Bacana, Cris Trenas and María Rubio, who blew up when working with C. Tangana’s visual assets for “El Madrileño” in 2020. Another artist collective that we had to scout were CANADA. The production company that half the globe wants to work with has its base in Barcelona, London and LA. Responsible for music videos such as Rosalia’s “Motomami”, Dua Lipa’s “Love Again” or Rigoberta Bandini’s “Perra”.

At the forefront of this collective, we have Chlöe Wallace, photographer, and art director, Virgili Jubero, photographer and director of music videos such as ‘La canción que no quiero cantarte’ by Amaia o ‘Hula Hoop 8000’ by Monarchy. Bárbara Farré, who directed Nawja Nimri’s ‘Muñequita Linda’ music video and Nur Casadevall, art director specialized in commercial spots who’s client’s include Tous, Violeta or Film Dance.

Two brothers who didn’t want to miss out on taking part in this great adventure- and we’re so grateful for it- were Los Hermanos Polo. The Valencian film directors whose style marries perfectly with that of Concept, sharing a love for pastel colors and American culture. Their highly acclaimed movie repertoire includes gems like the short films ‘The Mystery of the Pink flamingo’ ‘El Ascensor’, ‘The Border’ or ‘El Olivo Amarillo. 

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NEW ARTY STUFF

HEY! THERE’S SOME NEW ARTY STUFF

Paradiso Art Hotel never ceases in its quest to surprise and tell you all about what’s going on at the artiest hotel on la Isla Bonita, take note.

GREMS WALL

The urban artist Grems is already a house name at Adda Gallery, led by Anna Dimitrova. After numerous Solo Shows in Adda Gallery Paris and Ibiza, the French artist returns to Paradiso Ibiza Art Hotel to leave his recognizable mark, that you’ll be able to behold on one of the side walls of the hotel, where he’s left his signature colorful compositions that trademarks his identity.. Grems uses grafitti as a base in each piece that defies the rules of this discipline, decomposing them, making that particular style his own, describing it as “return to origin”: Absctract expressionism.

MIRANDA MAKAROFF’S MIRROR

“La la land” is the place where this charismatic and multifaceted artista lives, full of color and energy from head to toe, has come to stay – in the form of a very special mirror- for some time in our foyer before entering our gallery. Lover of shapes and colors, this catalonian artista has developed he ron imagery, that comes from her inner world and curiosity about the female form, human relations, forms and pigments. Not your ordinary mirror, which evidently reflects much more than what first meets the eye. Available for purchase.

“DRIVER UP” BY VICTOR SPINELLI

This multi-dimensional artist that started immortalizing the craziest moments at the iconic Manumission parties, has his own room at Paradiso Art Hotel and his artwork dotted around the most emblematic locations of the island. “Driver UP” is the name of the sculpture that will decorate one of the corners of the hotel, inspired by the Aquarius era, where human metamorphosis and spiritual awakening are at their peak. The structure represents the busto f a woman, made from metal and fiberglass, holding a a diver’s helmet that she seems to want to free herself from. Available for purchase.

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THE MOVIE HOTEL

The Movie Hotel

Grand Paradiso arrives in summer 2022, heralding the start of an exciting adventure into the audiovisual world, with the hotel hosting its Cinerama film and documentary season, plus a constantly updated audiovisual gallery and many more surprises in our most filmic hotel. Keep on reading.

Cinema, video clips, fashion video art, short films, photography, advertising. They all combine in the trendiest area of contemporary art: Audiovisual. Grand Paradiso carries the elegance of classic Art Deco, and the hotel’s cinematographic aura goes hand in hand with the content it offers. We want to continue to break the mould with distinguishing products that are strongly committed to culture.

Our film and documentary season, Cinerama, kicks off with ‘Ellas’ (Marta Aledo, 2021), a well-received documentary that garnered great reviews. Ibicenca actress Ana Vide plays the lead role in this documentary about pregnant women in the film industry. We continue with ‘El Club del Paro’ (David Marqués, 2021), a comedy starring Carlos Areces, Adriá Collado, Fernando Tejero and Javier Botet, as four friends who get together in a bar to talk about their misfortunes. This is followed by ‘The Mystery Of The Pink Flamingo’ (Hermanos Polo, 2020), which uncovers the enigma behind this popular and omnipresent pink bird.

If you’ve seen the C.Tangana’s latest music videos for his album ‘El Madrileño,’ then you already know the work of production company Little Spain. Antón Álvarez (C. Tangana himself), Cris Trenas (the first woman nominated for a Goya for best director of photography), Santos Bacana and María Rubio make up this creative collective that began as a get together between several friends, and ended up being the production company on everyone’s lips, operating between Spain and L.A. and sealing their formation between champagne and strippers.

When I ask Santos Bacana what Little Spain and Grand Paradiso have in common, he answers: “We share a taste for details and viewing the world through a cinematographic lens. We like to live in film, and at Grand Paradiso there’s no escaping it; every space in the hotel is an incredible location.” Although they are reluctant to exhibit their work, Santos recognises that when seduced by something, it does so to the core. When Diego Calvo presented them with the project, they had to say yes: 

“When we ran into Diego in Madrid, it seemed that he could perfectly well be a character in one of our films, and although we have always been reluctant to exhibit what we do, this crazy hotel is the ideal place to do it.” The Little Spain collective will exhibit their work in our Audiovisual Art Gallery, and have a suite named in their honour at Grand Paradiso.

Another winning alliance involved in the project’s art curation is the one we have developed with Javier and Guillermo Polo, Los Hermanos Polo. These brothers from Valencia have been friends and collaborators of Concept since they shot several scenes of their debut film, ‘The Mystery Of The Pink Flamingo’ between our Paradiso, Tropicana and Cubanito hotels. Lovers of the MiMO (Miami Modern) aesthetic and everything related to American culture, our creative imaginations couldn’t be more closely linked. Los Polo have brought us closer to other artists such as: Italian director Floria Sigismondi, who made music videos for The Cure, David Bowie and Katy Perry; Paola Morabito, the award-winning Australian filmmaker; Matteo Garrone, winner of the Grand Prix at the 2008 Cannes Film Festival for his film ‘Gomorrah,’ Chilean filmmaker Mattias Bize, winner of the Goya for Best Spanish Language Film in 2011 for ‘The Life of the Fish,’ and British-Algerian Nadira Amrani, photographer and film director who works with some of the world’s leading brands: Nike, Hugo Boss and i-D.

The Polo’s will also have a room named in their honour in our ‘Movie Hotel’, along with: actor and director Eduardo Casanova, director and filmmaker Diana Kunst (who regularly works with Rosalía, FKA Twigs, James Harden, ASAP Rocky, James Harden), Los Javis (Javier Calvo and Javier Ambrossi) friends of Concept, frequent guests and the superstar directors behind the comedy film’La Llamada’ (2017), the hilarious series ‘Paquita Salas’ (2016) and to top it off, the internationally acclaimed ‘La Veneno’ (2020). And so on, up to 41. Start thinking about the film you wanna star in…

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Grain Clothing x Concept

Grain Clothinng x Concept

That moment in which you can almost smell the salt water from your office desk, you’re reminded of two things: That you still haven’t set foot in the coolest hotels on the white island – The hotels of Concept Hotel Group – and that it’s time to spoil yourself with a summer purchase and update your old bikinis or your stretched and faded swimsuits. The solution to both these problems is here.

The sacred summer ritual of purchasing a new bikini or swimsuit can be quite terrifying. You see one but the color doesn’t match your skin tone, the other one is too loud, the bottom doesn’t make your butt look how it should, the strap is too tight, that one isn’t practical to swim in, the other one isn’t for the beach. Let’s be honest, no one finds their perfect bikini before trying on half the store.

So today might just be the best day of your life, because we’re here to tell you that yes, in fact there is a bikini brand which will make you fall in love at first sight and entice you to buy every single style to show off at all the hotels at Concept Hotel Group.

If you still don’t know the brand Grain Clothing and their swimwear, it’s about time you check out their Instagram: vivid colors, original cuts and a perfect kitsch aesthetic that fits perfectly with the hotels at Concept.

This year we’re teaming up with this Barcelona based brand – that boasts of A-list collaborations with Albert Madaula or Martina Matencio- and the founder, Anna Roxana, brand designer and pottery artist, together with her team, has created each bikini and swimsuit style, to match the concept, vibe and colors of each hotel at Concept.

Cubanito, Romeo’s, Dorado, Santos, Tropicana, Paradiso and Grand Paradiso finally have their own personalized swim piece, and are here for you to grab them all, or at least the one that best matches your personality.

How do you go about owning the hottest item this summer? You can check them out on their website grainsupplyco.bigcartel.com and at the hotels of Concept Hotel Group.

 

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