Phix Clothing x Concept
After the 90s fever for crop tops and platform shoes, risky prints are the rage with geometric shapes, wide cuffs and long collars. There’s something about the 70s that veers between classic and sexy and never goes out of style, with a great example being singer Harry Styles. At the premiere of his new film, Don’t Worry Darling, he rocked up the red carpet emulating the young Elton John with maxi square glasses, a large-collared shirt and a pastel blue suit. The quintessential millennial pop star dressed as The Rocket Man, a sure sign that the 70s are on the rise again.
The latest collections from the crème de la crème of luxury brands: Gucci, Prada and Versace, are the standard bearers of the retro revolution. Shirts are the new ‘IT’ wardrobe item, but you won’t have to dig deep into your pocket to pick up some natty 70s-style threads. There is an English (too cool to be true brand) that captures the ethos and essence of the decade in each of its shirts: PHIX clothing.
This ‘Made in England’ brand has been collaborating with Concept since 2018, when our co-founder and CEO, Diego Calvo, and Adam, the founder and CEO of PHIX, met. Diego acts as the brand’s ambassador in Spain and has passed his passion for indiscreet shirts to the bands that have visited us for our concert series, Dorado Live Shows.
Mikel Erentxun, Los Zigarros, Derby Motoreta, Marlango, Sidonie, Dorian, Depedro and a long list of top Spanish pop-rock artists are already fans of this brand that combines quality and 70s cool to perfection. Their collaborations with the musician Miles Kane (Miles Kane x Phix) have already earned them a place among the most sought-after brands for musicians and fans of the 70s. Their latest campaign, shot in our hotels, portrays the perfect match between Concept and Phix’s visual world.
Why not check out their online shop and treat yourself to a special garment? At Concept, we don’t particularly follow trends, but Phix’s website is irresistible and reaffirms our belief in the saying: “Classic never goes out of style!”