Sustainability isn’t a trend, it’s a requirement. Here at Levi’s® we not only want to contribute to change by giving a voice to the projects we support, but by being an active part of their efforts. That’s why we’ve joined forces with Back to Eco, a Spanish non-proffit specialized in used denim, a sustainable project that aims to create awareness about normalizing circular fashion and reduce environmental waste.
The collaboration between Levi’s® and the nonprofit Back to Eco isa ll about taking direct action this season, and involve consumers in this misión by becoming agents of positive climate change, by installing drop off points for used denim at Levi’s® stores in Spain.
This inniciative is carried out through DONATION WALLS available at Levi’s® Stores in Preciados, Madrid, and Passeig de Gracia, in Barcelona, followed by the stores in Valencia, Sevilla, Vizcaya, Málaga, Albacete, Alicante, Granada, Huelva and Elche.
Donate your used denim
When denim is good quality, it becomes one of the best fabrics to recycle and re-work. That’s why Back to Eco focuses on upcycling this type of fabric, extending its life-cycle and lowering its carbon footprint.
“We have to place a very high value on our garments in order to minimize the damage we cause to the environment” – Núria Nubiola and Montse Bayén, Founders of Back to Eco.
How does donating work?
Now is the time to take action. With this new project Levi’s® and the NGO Back to Eco invite us to recycle denim products that we no longer use, regardless of the brand or origin, donating them through a recycling station at select Levi’s® Stores. Back to Eco will be in charge of reusing and transforming these garments and fabrics to create new durable products.
Levi’s® also supports local production, as the items collected at Levi’s® Stores will then be upcycled at the Back to Eco workshops and facilities, enabling the brand to have better control over their production, and in turn, less CO2 associated to transport emissions.
Consumers who participate in the program by bringging their denim to be recycled, will be compensated through a points system on the Levi’s® app 247 (1 donated item = 501 coins), that will ad discounts to future purchases.
On top of that, the DONATION WALLS at the Preciados and Passeig de Gracia stores, offer the consumer an interactive menu through which they can enjoy an immersive experience into the upcyling sustainability universe, brought to you by Levi’s® and Back to Eco.
Back to Eco, is the non-profit organization with which Levi’s® launches their local sustainable platform, where they highlight and develop circular fashion projects and specializes in used denim. With the aim to move towards and contribute to a more waste-conscious economy, this organization has created a unique workshop in which they work with Fundació Arrels, where they give a second life to denim, designing new and practical products made with re-used and recycled fibers, that are more sustainable and long-lasting.
In 2018 Back to Eco launched Infinitdenim, a sustainable fashion Brand created using recycled industrial denim. The recycling system that Back to Eco has developed, enables the creation of a new denim thread, made from recycled fibers. Through different processes we obtain a new fabric with a composition of 30% used denim, 20-30% recycled cotton and 40-50% cellulose derived from sustainably cultivated forests. Products are made with this sustainable fabric through a re-manufacturing process or industrial recycling. In this way, we can combine recycled material with organically produced plant-based fibers, to preserve biodegredable attributes of the new garment.
ABOUT LEVI’S®
The Levi’s® Brand represents classic American style with a cool, fresh and current flair. From it’s invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable garment in the world, capturing the imagination as well as the loyalty of people for generations. Today, Levi’s® continues to evolve through their unstoppable pioneer and innovative spirit, unprecedented in the textile world. Our ‘jeanswear’ and accessories ranges are available in more than 110 countries, helping individuals from around the world to express their own style. For more information about Levi’s®,our products and stores, visit www.levi.com
ABOUT LEVISTRAUSS&CO.
Levi Strauss & Co. Is one of the biggest fashion companies in the world and international leader in jeans, formal wear and accessories for men, women and children, under the brands Levi’s®, Dockers®, created by Levi Strauss & Co. TM and Denizen®. Their products are sold in 110 countries around the world, through a combination of small suppliers, big department stores, online retail and a global presence of around 3.000 small stores and corners. Its net profits reported by Levi Straus & Co. During the 2018 finantial year were of $ 5.6 millon. For more information, visit http://levistrauss.com
ABOUT BACK TO ECO
Back to Eco is a non-profit organization who’s aim is to advocate and develop sustainable fashion projects, specializing in used denim. With the objective to move towards and contribute to a more circular economy, we have created a unique upcycling workshop, where we cut and sew all types of products made from the re-use and recycling of used denim. In 2018 the Back to Eco label launched Infinit Denim, a collection made from recycled industrial denim. These fabrics are also used as raw material to produce the products made by Back To Eco. https://infinitdenim.com/back-to-eco