If there’s anything that Concept considers important as a brand, are the synergies with other brands that feel aligned with our values, that share our passions and lifestyle, but above all, we value the timelessness of a brand with a similar DNA to ours.
The most famous Brand of speakers, created by the Marshall family in 1965, are present in all our hotel rooms, along with fridges shaped like amplifiers that cool your beers in Dorado, our most rock’ n’ roll hotel. Marshall’s history was written between the lines of Fleetwood Mac and Rolling Stones songs, ambassadors of a sound and an
aesthetic that remain, 60 years later, an absolute icon. Another icon, as far as guitars go, is Gibson. The US Brand has toured the world and brought us Kiss and Eric Clapton concerts, is one of our most emblematic collaborators, and who’s guitar’s deck the halls of our backstage hall of Dorado.
Available to all who know what they’re doing.
Design is a huge passion of ours and can be appreciated in every detail that makes up our hotels.
The coolest retro fridges by SMEG, with a 50’s made in Italy feel, give a pop of color to the rooms and refrigerate your favorite vices.
Fashion is another of our main pillars and if we think of a garment that goes with anything, that would be a good pair of jeans. But who makes the most recognizable jeans in the world? There’s only one answer to that question: Levi’s. A true American Classic when it comes to denim, they’re the providers of our staff uniforms, with a new sustainable collection, that is environmentally friendly. If you accessorize a good pair of jeans with a custom-made hat, you have the full American southern look. Our Friends over at Why Hats take care of that, their tailoring workshop can be found at Paradiso Art Hotel. Their designs are unique and not one hat is ever the same. You won’t be able to resist having one specially made for you. Our newest collaboration happening in 2022 is our most “girly” fashion brand collab yet, with none other than Bohoo, one of the most successful brands in the UK will become the perfect ally to Paradiso Art Hotel this summer, with lots of fresh surprises. Expect actions at our Zero Suite, takeovers, and the launch of a bikini and swim collection curated specially for each of Concept’s unique hotels. These are some of the “musts” that this Girl Power brand will bring this season.
