1. BERSHKA. PARADISO ART HOTEL
If we’re talking about colour, good vibes, girl power and a sexy touch, we have to talk about Bershka. The youngest member of the Inditex giant is also a buzzing brand that’s plugged into pop culture. This description fits perfectly with our most Instagrammable hotel, Paradiso Art Hotel, so it was only a matter of time before this collaboration came to fruition. This union, made for enjoyment, was created in summer 2022 by the Catalan art director Paula Casanovas and included an entourage of influencers and artists who defend the brand’s values to the hilt: Lele Giaccari (@lelegiaccari) Diego Lazzari (@diegolazzari_) Beatrice Vendramin (@beatricevendramin) Carla Molina (@carlamolina31) Niki Wu Jie (@niki_wujie) or Carla Diaz (@imcarladiaz). The singer Aleesha got the event going with an acoustic performance that put the finishing touch to a day that was destined to happen.
2. PHIX CLOTHING (ALL HOTELS)
British brand Phix Clothing is a friend of ours and had to be mentioned in our Top 5 Coolest Photoshoots of the Season. This brand, who sponsors our live concert series, Dorado Live Shows, with their classic rock-inspired shirts, landed on the island to shoot their new campaign with us, visiting all of Concept’s hotels. In their last collaboration, they launched a collection with British rocker Miles Kane (one of their most famous ambassadors) and they are making a name for themselves among hip cats who love 70s aesthetics and rockers from across Europe, with patterns not suitable for the timid! At Concept, we hope they’ll soon do a women’s collection… Long live Phix Clothing!
3. HYDRANGEA (GRAND PARADISO)
This slow fashion and Made in Spain brand was founded in 2018 by Eduardo Duarte (@eduardoduartefmijares) and Laura Martínez (@itslauraboyd) is inspired by the 90s minimalism and has already been featured in editorials, video clips and fashion films with the national and not so national It girls of the moment: Jessica Goicoechea, Aitana and Valentina Zanere. These childhood friends, who hail from Asturias, named their brand after the English translation of northern Spain’s most common flower: the hydrangea. What began as an excuse to have something in common has materialised into a project that is steadily progressing. Grand Paradiso was the chosen setting for these fashion lovers to improvise a photoshoot with photographer Maty Chevrieve (@matychevrieve), in which the model and influencer Carla Guetta (@carlaguetta), and actress Soraya Yasmin (@cuentosrosaless) took part.
4. GRAIN CLOTHING (ALL HOTELS)
Catalan Anna Villaroya is in charge of Grain Clothing, and her team are back for the second year to design a bikini and swimming costume for each Concept hotel, both for men and women. They have the ability to hit the nail on the head with each outfit, representing the spirit of each of the hotels and expressed in quick-drying stretch fabric. Leopard print, red hearts, tropical palm trees, arty geometries and colours blend perfectly into the Concept universe, summing up this collection to perfection.
This collaboration is already a classic, and Grain Clothing’s swimming costumes are the uniform that every holidaymaker needs.
5. VOGUE (ROMEO’S)
Under the title ‘Cuando Zarpa el amor’ (When Love Hits), Vogue Spain made a very unconventional wedding editorial and chose Romeo’s Motel & Diner as the setting. Photographer Angie Couple was in charge of the photoshoot with her lens, and the story was about a couple who come to our roadside motel with their gang of friends and decide to get married in our chapel, in true Las Vegas style. With Marcia Lennona and Camilo Rodríguez as the art directors and Juan Camilo as the stylist, it was a luxury cast in one of the most charismatic and irreverent photoshoots that we’ve had the pleasure of hosting in our temple for lovers and sinners.
